In 1860, Louis-Ulysse Chopard founded a watchmaking family factory under the label, Chopard. Later, his son Paul Louis Chopard continued running the factory and kept selling high quality watches until 1963 when he sold the factory to a German watchmakers and jewellers named Karl Scheufele because his sons did not want to take over the company. This was the beginning of Chopard started producing and selling jewelries.

As an experienced watchmakers and jeweller, Karl Scheufele did not find any difficulties running the company of Paul Chopard. The company developed faster and bigger than before. Using high-end technologies and creativities, Chopard jewelries became quickly renowned by people all over the country. The success did not make the Scheufele family proud and keep developing their creativity by producing various fashion products. Watches, however, are still their main products along with the ladies collection and high jewelries.

Chopard jewellery is made of 18K gold, pink gold, white gold, and silver. The designs are simple yet fascinating. Chopard is trying to bring the happiness through all of the designs, that is why if you look at the collection, you will rarely find the splendid or luxurious kind of jewelry but more the fun and cute jewelries. With the combination of precious gemstones such as quartz, amethyst, sapphire, ruby, and diamond, Chopard jewelries can create the impression of elegance and everlasting beauty. Some of Chopard jewellery are also made in form of Disney cartoon design, such as Mickey Mouse, to bring a happy shade into the wearer. Chopard jewelries do not have such a detailed and luxury look designs but they are so lovely and pretty. It is suitable for daily wear and most formal events. On the other hand, in the high jewelry collection, Chopard really shows the world that their designs are magnificent and there is nothing but beauty in it. Chopard also has a special collection created by the co-president, Caroline Scheufele, as a tribute to Marilyn Monroe. It is called the Red Carpet collection, and this collection is totally marvelous. No wonder it takes about 980 hours to complete the set of this collection which are made of 18K white gold with heart shaped diamonds and matching earrings.

The size of Chopard jeweleries also adjustable as you desire. If you want to attract many people’s attention, you can choose the extra large sized jewels, or if you want to look more feminine, you can choose the small or medium sized jewels, such as a ring and bracelet with a small heart shape. The heart shape collection will be a great gift for Valentine’s Day of course. So, if you are planning to buy a present for someone you love, Chopard jewelries might be one of the good choices to pick. Chopard also has the animal collection jewelry which immitate the shape of animals. This collection is actually the realization of Chopard’s commitment to the wildlife by supporting the WWF’s Tiger Initiative. By creating the animal collection, Chopard wants to help and promote the preservation of tiger’s biodiversity. This is to show that Chopard really wants to show the responsibe ethical, human rights, social, and environmental practices as a member of Responsible Jewellery Council.

Chopard outlets are spread all around the world and ready to serve you the best service for jewels and watches. In United Arab Emirates, most of the stores are located in Dubai, There are 13 outlets which are located in Wafi Center, Burj Al Arab, Burjuman, Mall of the Emirates, Atlantis Hotel The Palm Jumeirah, Dubai Mall, Mirdif City Center, Deira Tower, Jumeirah Beach Hotel, Le Royal Meridien Hotel, Grovesnor House Hotel, Dubai Festival City, and Dubai Airport.

Chopard also serve their customers very well by offering maintenance service for all jewelry and watch products, including guarantee for the products. As for the jewelry, Chopard gives you a two-year guarantee for Chopard jewelry against any manufacturing defects since the date you purchased the jewels. Chopard also provides you an online service for those who want to buy jewelry online. Since Chopard has a lot of outlets spread around the world, you can buy the jewels from anywhere and Chopard will be ready to deliver it to your place.